I know, we’re not supposed to, but I can’t help myself. How are you not supposed to judge this book by its cover.

Of course the fact that the book New Vintage Type’s author is Steven Heller helps!

Being obsessed with good typography as well as neurotic about its proper use, we were immediately drawn to this book….especially since it’s on the subject of vintage typefaces.

I have always loved vintage typography, from the old propaganda posters of the world wars, to Saul Bass’ mastery of the letterform to fun campy 50’s style advertising and packaging.

With vintage type being so popular in the wedding invitation industry (and in a lot of other design areas) it is always good to take a look at how it has been done well by looking to the past. The research can be invaluable for those who work with such fonts to help choose the correct vintage font and to use it with maximum impact.

Try and not to drool when looking through the book.